Strength & Performance Coach / Endurance Sports Specialist


George has always been very passionate about health, fitness and an active lifestyle. Growing up he was incredibly active participating in a number of different sports and activities. He became very interested in how he could best train himself and so decided to develop his knowledge by studying Sport and Exercise Science at the University of Leeds. After University he started to develop an urge to participate in tough physical and mental challenges and so decided to cycle 3000 miles to Istanbul from home.     

He had aspirations to join the Army as an Officer however after University he had a little hiccup and had to re-evaluate his options. He got hit by a taxi in London and put in a coma and hospital for a month. He had to learn how to read and write again but made a quick recovery and 8 months after his little bump on the head he ran his first Ultra marathon, which was 84 miles across Hadrian’s Wall that took 22hrs to complete. Since then George has been personal training, motivating and influencing clients to reach their full potential.


2:1 BSc Sport & Exercise Science at the University of Leeds

Just under 10yrs experience of Ultra Endurance races / challenges

Contract work for the 3 Pillars Project  – training, mentoring and rehabilitating young offenders in prisons 

Over 8yrs experience Personal training

Strength and Conditioning Developmental Officer for University of Leeds Rugby Union Club

Diploma in Sport massage theory

REPS level 3 Personal Trainer

Crossfit level 1 Coach (2013)

Crossfit Endurance Coach (2014)

Crossfit Mobility Coach (2016)

First Aid Team Medic

Endurance Races:

Oman UTMB 2019- 130km, 7400m ascent.

Wadi Rum Ultra 2017 – five day ultra-marathon 260km.

Devizes to the Westminster 2016-2017 – 125 mile kayaking race.

Ultra GB 2016- 200 mile run across the UK.

Ultra Trail du Mont Blanc 2015 – 170 kilometre, 10,000m ascent.

Lakes in a Day 2014 – 50 miles, 4000m ascent.

Brecon 10 Peaks 2013 / 2014 – 89km, 4800m ascent.

Dorset Jurassic Coast Ultra 2013 – 33mile 1700m ascent.

Concept 2 Ultra row 2012 – 145km row in 16hrs

London Marathon 2012

Hadrian’s wall ultra 2011 – self organised 84mile charity run. 

UK to Istanbul cycle 2010 – 3000mile cycle ride.

Contact Info

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